Wednesday 21 September 2011
Thursday 28 July 2011
Free You Tube video to improve SEO Search Engine Optimisation
FREE VIDEO personalised for your business
Video search engine optimization (SEO) is becoming increasingly popular and if you have a business and haven’t taken advantage of this tool, there’s no time like the present. Did you know that 2 billion videos are watched on YouTube every day?
The popular network has the power to give your business massive exposure and if your video happens to go viral, your company could become the next overnight sensation. Video SEO can help increase the visibility of your video, making it more likely to be seen by your target audience.
I am offering this opportunity to you for FREE.
What do I need for this FREE video?
I can help with ongoing SEO Website Optimisation, Google AdWords, Google Analytics reporting, and much more. I promise Google Page 1 results with an Adwords campaign.
If you are looking for something long term and gradual I can work a few hours a month upkeeping and maintaining your site's presence.
Thursday 17 February 2011
How backlinks can harm your site in Google
One of the most frequest quesitons I hear from business owners is "How can I increase the amount of people who link to my site, I understand that backlinks improve my website's visibility in Google, and might even get me to page 1"
This is true, but to what lengths do you go to get these precious backlinks? Search the web for relevent blogs, directories and websites, politely ask the webmaster if they would link to you? Or in your enthusiasm and with cost not an issue, use an SEO agency who owns thousands of static web pages and websites that they gobble up when domains expire then exploit to the max, placing links on all of these sites back to yours.
Oh yes, your site will probably shoot up the organic (free) results in Google, but at what cost?
One case study from February 2011 is highlighted by Matt Cutts, the head of the Webspam team at Google, and a man whose every speech, blog post and Twitter update is parsed like papal encyclicals by players in the search engine world.
On Google.com in the last several months, one name turned up, with uncanny regularity, in the No. 1 spot for each and every term: J C Penney.
This striking performance lasted for months, most crucially through the holiday season, when there is a huge spike in online shopping. J. C. Penney even beat out the sites of manufacturers in searches for the products of those manufacturers. Type in “Samsonite carry on luggage,” for instance, and Penney for months was first on the list, ahead of Samsonite.com.
Some of the 2,015 pages linking back to this company are on sites related, at least nominally, to clothing. But most are not. The phrase “black dresses” and a Penney link were tacked to the bottom of a site called nuclear.engineeringaddict.com. “Evening dresses” appeared on a site called casino-focus.com. “Cocktail dresses” showed up on bulgariapropertyportal.com. ”Casual dresses” was on a site called elistofbanks.com. “Semi-formal dresses” was pasted, rather incongruously, on usclettermen.org.
There are links to JCPenney.com’s dresses page on sites about diseases, cameras, cars, dogs, aluminum sheets, travel, snoring, diamond drills, bathroom tiles, hotel furniture, online games, commodities, fishing, Adobe Flash, glass shower doors, jokes and dentists — and the list goes on.
“I can confirm that this violates our guidelines,” said Mr. Cutts during an hourlong interview on Wednesday, after looking at a list of paid links to JCPenney.com.
On that Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company.
Read the full article here.
So, beware of companies offering backlinking services, as Google will see your links in volume over a matter of days, instead of months, and will smell something fishy. Linkng should always be carried out in a natural, white hat way, growing steadily over time, rather than creating a 'cyber motorway' of traffic to your site within a short space of time.
For ethical, white hat SEO, contact www.1weekseo.co.uk for more information.
This is true, but to what lengths do you go to get these precious backlinks? Search the web for relevent blogs, directories and websites, politely ask the webmaster if they would link to you? Or in your enthusiasm and with cost not an issue, use an SEO agency who owns thousands of static web pages and websites that they gobble up when domains expire then exploit to the max, placing links on all of these sites back to yours.
Oh yes, your site will probably shoot up the organic (free) results in Google, but at what cost?
One case study from February 2011 is highlighted by Matt Cutts, the head of the Webspam team at Google, and a man whose every speech, blog post and Twitter update is parsed like papal encyclicals by players in the search engine world.
On Google.com in the last several months, one name turned up, with uncanny regularity, in the No. 1 spot for each and every term: J C Penney.
The company bested millions of sites — and not just in searches for dresses, bedding and area rugs. For months, it was consistently at or near the top in searches for “skinny jeans,” “home decor,” “comforter sets,” “furniture” and dozens of other words and phrases, from the blandly generic (“tablecloths”) to the strangely specific (“grommet top curtains”).
This striking performance lasted for months, most crucially through the holiday season, when there is a huge spike in online shopping. J. C. Penney even beat out the sites of manufacturers in searches for the products of those manufacturers. Type in “Samsonite carry on luggage,” for instance, and Penney for months was first on the list, ahead of Samsonite.com.
Some of the 2,015 pages linking back to this company are on sites related, at least nominally, to clothing. But most are not. The phrase “black dresses” and a Penney link were tacked to the bottom of a site called nuclear.engineeringaddict.com. “Evening dresses” appeared on a site called casino-focus.com. “Cocktail dresses” showed up on bulgariapropertyportal.com. ”Casual dresses” was on a site called elistofbanks.com. “Semi-formal dresses” was pasted, rather incongruously, on usclettermen.org.
There are links to JCPenney.com’s dresses page on sites about diseases, cameras, cars, dogs, aluminum sheets, travel, snoring, diamond drills, bathroom tiles, hotel furniture, online games, commodities, fishing, Adobe Flash, glass shower doors, jokes and dentists — and the list goes on.
“I can confirm that this violates our guidelines,” said Mr. Cutts during an hourlong interview on Wednesday, after looking at a list of paid links to JCPenney.com.
On that Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company.
At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for “Samsonite carry on luggage.”
Two hours later, it was at No. 71.
At 7 p.m. on Wednesday, Penney was No. 1 in searches for “living room furniture.”
By 9 p.m., it had sunk to No. 68.
In other words, one moment Penney was the most visible online destination for living room furniture in the country.
J C Penney reacted to this instant reversal of fortune by, among other things, firing its search engine consulting firm.Read the full article here.
So, beware of companies offering backlinking services, as Google will see your links in volume over a matter of days, instead of months, and will smell something fishy. Linkng should always be carried out in a natural, white hat way, growing steadily over time, rather than creating a 'cyber motorway' of traffic to your site within a short space of time.
For ethical, white hat SEO, contact www.1weekseo.co.uk for more information.
Thursday 13 January 2011
Small Business SEO starter package - 7 day boost
If your website is new and has no SEO, then I can help in 7 days. If there is no imporovement in search results in 1 week, there's no charge.
I would recommend the following to perform in search engines - the essential on-page tasks need to be implemented (if not already in place):
1. Keyword research and agreement on top 3 keywords, reporting from Google Analytics - competitor research
2. Optimisation of the meta title, meta description, meta keywords on the home page and landing pages to compliment the agreed keywords
3. Header tags need to be amended, H1 tags should be in place, even H2 and H3 etc
4. Home page text – more text should be added featuring keyword rich content to enable Google to read easily
5. Landing page text – more keyword rich to suit the product, also meta information and header tags to suit
6. Alt tags should be attached to images on home page with keyword description
Essential off-page tasks required are:
1. Logging current keyword positioning within Google search engine results to demonstrate website visibility improvement in the future (benchmarking)
2. Verification in Google Webmaster, Bing and Yahoo by installing HTML code and verifying once uploaded
3. Adding the business to Google Places
4. Linkbuilding from other sites (Directories and article writing)
Further recommended off page tasks are:
1. Creating a blog on Blogspot (Google owned)
2. Creating a YouTube video from Picasa images and embedding on the home page, optimising the video with keywords
3. Creating a Facebook and Twitter account for interacting with customers
4. Linking the blog, Twitter and Facebook accounts via buttons on the homepage
Most tasks can be carried out within 7 days as the initial bulk load of work.
Following on from this only a couple of hours per month would be needed to maintain blog, update Twitter / Facebook and to write one article a month for linkbuilding and web presence improvement, continually looking for more linking opportunities and competitor research.
I would recommend the following to perform in search engines - the essential on-page tasks need to be implemented (if not already in place):
1. Keyword research and agreement on top 3 keywords, reporting from Google Analytics - competitor research
2. Optimisation of the meta title, meta description, meta keywords on the home page and landing pages to compliment the agreed keywords
3. Header tags need to be amended, H1 tags should be in place, even H2 and H3 etc
4. Home page text – more text should be added featuring keyword rich content to enable Google to read easily
5. Landing page text – more keyword rich to suit the product, also meta information and header tags to suit
6. Alt tags should be attached to images on home page with keyword description
Essential off-page tasks required are:
1. Logging current keyword positioning within Google search engine results to demonstrate website visibility improvement in the future (benchmarking)
2. Verification in Google Webmaster, Bing and Yahoo by installing HTML code and verifying once uploaded
3. Adding the business to Google Places
4. Linkbuilding from other sites (Directories and article writing)
Further recommended off page tasks are:
1. Creating a blog on Blogspot (Google owned)
2. Creating a YouTube video from Picasa images and embedding on the home page, optimising the video with keywords
3. Creating a Facebook and Twitter account for interacting with customers
4. Linking the blog, Twitter and Facebook accounts via buttons on the homepage
Most tasks can be carried out within 7 days as the initial bulk load of work.
Following on from this only a couple of hours per month would be needed to maintain blog, update Twitter / Facebook and to write one article a month for linkbuilding and web presence improvement, continually looking for more linking opportunities and competitor research.
PRICING QUOTATION:
For the essential on and off page tasks this will take 12 hours.
For the recommended off page tasks this can be left to the following calendar month should budget be paramount – 5 hours.
Monthly maintenance would be 2-3 hours.
To summarise:
Month 1 = 12 hours
Month 2 = 8 hours
Month 3 = 3 hours
Ongoing monthly 2-3 hours – linkbuilding, on site tweaks, Analytics reporting, comparing search engine results versus benchmark, maintain blog, update Twitter / Facebook and to write one article a month for linkbuilding and web presence improvement, continually looking for more linking opportunities and competitor research, on call for advice as and when.
For demonstration of Google page 1 keywords from previous clients, visit www.1weekseo.co.uk
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