The sooner people get over the idea of "top of google" as being a definition of SEO, the better. But it DOESN'T suit all businesses, just as other mediums don't. It's real, it's here to stay and for most businesses who plan correctly it can be hugely profitable.
You wouldn't believe a TV ad agency if they told you they could get your ad placed in the X-Factor breaks for £100, so why would you believe you're going to double your business for an equally suspect fee from an SEO company.
Research. Research. Research. People get scammed because in most cases they fail to conduct ANY research at all in the first place. It's basic business acumen. If you feel let down by a previous agency or consultant I would love to hear your story.
With a brand new website, position 1/2 in Google is achievable (in free organic search) with keyword research and regular emarketing I'd say 6 months in all honesty. I'm not going to lie about this and anyone who says different will just be taking your hard earned cash! However - with Adwords I can get you to google page one in a matter of hours. What adword daily budget would you set yourself?
I have worked with new sites and currently work full time on contract for a company who launched in October 2009, 39 hours a week just to put it into perspective the man hours involved are substantial.
The services involved are:
- Installation and reporting of Google Analytics
- Submission of URL to Google Webmaster tools, and code installed into your site to verify
Simialr code verification for Alexa, Yahoo, Bing - Adwords reporting, keyword researching
- Directory submission with full listing and images
- Article writing (500 words) submitting to article sites and press release sites
- Blog creation on wordpress, Blog on Google (blogspot)
- Google maps directory verification and submission
- DMOZ submission
- Posting on forums, creating identities
- URL submission using a tool for global search engines
- Facebook, Twitter, social networking accounts, creating proper profiles
- Setting up Google Alerts for competitors and your own URL to track appearance on the internet
- Meta tags and meta description for your website, Alt tags on images, proofreading for grammar etc
- Web page copy composition in a style to suit you
What I say to my clients with a low budget is to agree an arrangement of so many hours a week and I continue through this list and take payment as we go along. The work I carry out with contracting is done in the evenings and weekends.
Based in Weston-super-Mare I carry out remote work - there's no need for a visit - however if you are based in Bristol or Somerset I am happy to pop in and have a chat face to face about your SEO and website optimisation expectations.
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